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WPP to launch two co-location campuses in India

MUMBAI: As part of its global growth strategy, WPP will invest in two co-location campuses in India. The roll-out will commence with more than 3,800 people moving into a new Mumbai campus in late August, while a Gurugram campus will be set up next year. All co-locations will support the WPP...

MAM Media and Advertising AD Agencies
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C-LAB creates hustle and bustle with MTV India, JBL association

MUMBAI: C-LAB, the influencer marketing company under Dentsu Aegis Network is the catalyst for the recent association between JBL and MTV for its new property called Hustle. With an aim to strengthen the power of collective action and scale up growth as well as visibility, C-LAB banked on its...

MAM Marketing MAM
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WATConsult bags digital mandate for Tata Group's Croma

WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has won the digital media duties for Tata Group's Infinity Retail owned - Croma, the leading Indian retail chain for consumer electronics and durables. As the agency on record, WATConsult will be managing the...

MAM Media and Advertising Account
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TV ad volumes in Q2-19 witnessed 10% rise: TAM

TV ad volumes saw an indexed increase of 10 per cent in Q2-19 as compared to Q1-19, a recent TAM data report reveals. Personal care/personal hygiene became the top category increasing its percentage share in TV ad volumes by 2 per cent. The top category from Q1-19 was food & beverages, that...

MAM Marketing MAM
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Digital segment projected to reach Rs 386 billion by FY22: KPMG

The digital segment of the India media and entertainment industry is projected to reach Rs 386 billion by FY22 from Rs 173 billion in FY19. The burgeoning sector is set to overtake print media and be behind TV within the same period, according to India’s Digital Future, a report by KPMG. By FY24,...

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