MUMBAI: Outbrain, the world's leading discovery and native advertising platform on the open web, announced that it has signed a partnership agreement with Dailythanthi, the leading Tamil media portal with 9.47 Million Unique visitors a day and 42 million Page views a month.

The new partnership will allow DailyThanti to fully leverage Engage suite of tools offered by Outbrain, and enable them to marry editorial curation with personalization, drive audience growth and engagement, and increase revenue opportunities. The Outbrain Discovery Platform will power organic content, driving further recirculation of the publishers own content, but also the amplification of personalized sponsored recommendations.

“We are delighted to collaborate with DailyThanthi and help enhance their digital strategy. Regional publishers are an essential part of Outbrain’s strategy in India, and this new deal reinforces the quality of our network and opens up new audiences to our advertisers. We look to the future with confidence and, therefore, we are very proud to start this collaboration and work with one of the leading regional publishers,” said Outbrain India Head Sandeep Balani.

“Partnering with a smart and innovative company like DailyThanthi, who are open to new formats and technologies is a key to our strategy. This openness to innovation enables sustainable growth. We look forward to giving them the opportunity to rethink their audience experience, and to roll out many new formats over the coming months.” said Outbrain India Director of Business Development Anand Makhija. 

Furthermore, this partnership with Dailythanthi increases Outbrain's reach, allowing it to tap into a key regional audience as reaches over a 9.47 million users every month.