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Tata Capital awards digital creative mandate to Kinnect

MUMBAI: Kinnect (formerly known as Social Kinnect) has been awarded the digital creative mandate for Tata Capital Ltd. The account was won following a multi-agency pitch. Kinnect will be responsible for digital creative strategy, content creation and online reputation management across all of Tata...

MAM Media and Advertising Account
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Optima Response bags Specsmakers digital mandate

MUMBAI: Specsmakers, the largest optical retail chain in South India has awarded its digital business to Optima Response, a full-service agency based out of Chennai. Optima already handles the mainline business for Specsmakers. Specsmakers has multiple digital assets including presence in social...

MAM Media and Advertising Account
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Madison Media wins Media AOR for Racetrack.ai

MUMBAI: India’s foremost media agency, Madison Media today announced that it has been appointed as the Media AOR for Racetrack. The account was won in a multi-agency pitch and will be handled by the agency’s Bangalore office – Madison Media Omega. The agency has won the entire media mandate...

MAM Media and Advertising Account
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Bira 91 appoints OMD as media partner to engage beer fans

Bira 91 has appointed OMD India as its media partner following a competitive market review. The Indian craft beer brand that has gone global will now leverage the marketing performance company’s sophisticated data strategies to engage consumers across both offline and online channels. The...

MAM Media and Advertising Account
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Zee Live appoints HOWL as its digital partner agency

MUMBAI: Zee Live, the live entertainment and IP vertical of ZEEL, has appointed HOWL - the incumbent E-comm and digital marketing agency as its digital partner. As a part of this mandate, HOWL will be responsible for building and executing creative and content strategies for all its key IPs i.e....

MAM Media and Advertising Account

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