NEW DELHI: Facebook has named its former VP - product, growth, and analytics Alex Schultz as its new CMO. The news comes after former CMO Antonio Lucio moved on from the global social media giant last month to dedicate his time to “diversity, inclusion and equity.”
The announcement was made by Schultz in a Facebook post, in which he wrote, “I am super proud to be Facebook’s next CMO. Antonio Lucio has left huge shoes and a great team behind and I’m really excited to get stuck in with them. I hope to build on this and bring my experience in segmentation, targeting, and measurement to bear as we work to reach people more meaningfully through our product.”
Schultz has been associated with Facebook since 2007, working across roles, starting off as an analyst. Prior to that, he was associated with eBay as marketing manager and also ran a few websites of his own.
