MUMBAI: Telugu actor Allu Arjun as well as the South Indian film industry has hit a new milestone. Telugu-language action film Sarrainodu, after being released in 2016, was dubbed in Hindi and Malayalam. The Hindi dubbed version has been raking in the views becoming one of the most watched Indian movies on YouTube.
Since the day the Hindi version was uploaded on YouTube, it was super hit and created new records. In a span of nine days, the film garnered 25 million views with 1.75 lakh likes. Now, after six months, 145 million viewers have watched the Hindi version on YouTube. Moreover, the movie now has more than 5 lakh likes.
The success of the film again proves that the increased use of social media is helping regional content to reach audiences across the country. The success of Sarrainodu has banked, to a large extent, on Allu Arjun’s increasing following in North India. The success of the movie also indicates the Indian audience’s growing affinity for video-streaming services.
Other than social media, the Boyapati Srinu-directed film was also a hit at the box office. According to reports, back in 2016, the film raked in Rs 127 crore at the box office. It was the fifth South film to enter the Rs 100 crore.
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