MUMBAI: ZEE5 has announced special subscription packs for the Tamil and Telugu audience. Riding on the success of its language content, this latest addition will enable users to access premium Tamil and Telugu content at half the price. 

The ZEE5 Tamil and Telugu premium packs are priced competitively at Rs 49 for one month and Rs 499 for a year. Additionally, subscribers can avail a 50 per cent cashback on the above-mentioned price by paying through Paytm.

The key features of the pack include content availability on the platform before it airs on TV. The feature also includes offering with flagship shows from Zee Tamil like Sembaruthi, Yaaradi Nee Mohini and Poove Poochoodava among others and shows from Zee Telugu as well such as Kalyana Vaibhoyam, Muddha Mandaram and Prema among others. Original content dubbed in Tamil and Telugu as well as the line up of world digital premiers of both the languages are on their cards.

ZEE5 India CEO Tarun Katial said, “Regional markets are a huge focus for us at ZEE5 and language content is one of our biggest differentiators. Launching consistent regional content across originals, movies and of course catch-up TV has spurred our subscription numbers from smaller cities and towns.”

He further added, “This special Tamil and Telugu subscription pack, a first in the industry, is for the local language-speaking consumer from all three states – Tamil Nadu, Andhra Pradesh and Telangana. We are offering more choice to the consumer in terms of content and price as well as sweetening the deal with Paytm. The ‘Before TV’ offering is one of its mainstays, where viewers have the unique opportunity to watch their most loved Tamil and Telugu shows before they air on TV, apart from this we also have originals and World Digital Premieres. It also helps build value for advertisers coming to our platform seeking focused audiences.”