Mumbai: On Instagram and Facebook’s 2021 edition of ‘Creator Day India,' the company on Thursday launched its largest creator education and enablement program in India - www.bornoninstagram.com, thereby democratising learning for creators across India.
The event featured creators launching their own augmented reality (AR) effects in partnership with Facebook, as well as those who have monetised well and gained experiences to share with everyone.
Facebook India VP and MD Ajit Mohan highlighted the value of the family of apps for creators to build their communities and contextualised the new announcements. “Creators across India are shaping popular culture, and we are proud that our platforms play a big role in unleashing their creativity and helping them earn a living. The building blocks of a creator economy are coming into place. And we are keen to lean in to enable creators to learn, earn and grow their communities on our platforms," he said.
'Creator Day India' saw keynotes from Instagram head Adam Mosseri, who spoke about the success of Reels in India, the importance of India and the work that’s in progress to help creators earn a living on the platform.
Instagram launched the next phase of the 'Born on Instagram' program in an effort to make creators’ access to resources more scalable and democratised. Launched in 2019, the program will now have a significant impact on creators across India who will have the opportunity to learn through a self-paced e-learning course. At the end of the course, they also receive a certificate of course completion, said the statement.
The company also highlighted its suite of monetisation tools, including paid online events launched during the Covid-19 pandemic to help content creators monetise events such as concerts, cooking classes and virtual tours, among other things.
Facebook has paired six emerging creators known for their talent with top Indian AR developers to demonstrate the ease of AR creation and highlight how it can trigger trends. "AR filters are a growing use among Instagram users and the ability to create new ones is likely to interest more users on the platform," said the company.
