MUMBAI: Balkrishna Industries Limited (BKT), India’s leading manufacturer of off-highway tires, has signed on with Asian Paints Bharat Super League (BSL) as the “powered by” sponsors, which is in its second edition. As “Powered By” sponsors, BKT’s association with BSL will range across multiple areas including promotion and branding.
BSL will be conducted across four states viz., Rajasthan, Haryana, Uttar Pradesh (U.P.) and Tamil Nadu. The tournament will kick-start from 8th May, 2019 in Rajasthan and will conclude in the first week of July, 2019.
Expressing his views about this partnership, Rajiv Poddar, Joint Managing Director, Balkrishna Industries Ltd. (BKT) said, “Bharat Super League is one of the most keenly contested kabaddi events in the country and we are excited to associate with them. With the immense undiscovered talent across many states of the country, we stand to support this league that fosters grass-root level Kabaddi and unearths future champions. With BKT as the powered by sponsors, audience will have easy access to our mobility solutions ranging from off-highway to tractor tires.”
Mr. Melroy D’souza, COO, Professional Management Group (PMG) said, “We are pleased to have BKT on board as the powered by sponsor for the second edition of Bharat Super League, taking our tournament to the next level. They are trendsetters in the off-highway tire segment and one of the leading brands in the country and we intend to jointly give fans an ultimate event experience. We are sure they will add immense value to BSL and vice versa and we look forward to kick starting this association.”
All states (except U.P.) will have 9 districts where matches will be played, with U.P. having 10 districts. The players competing in BSL are district and state level players. Each district will see 16 teams face-off with one another. On day 1, 16 teams will contest.
On day 2, 8 winners of day 1 will compete against each other in knock-out rounds - quarterfinals/semi-finals/ finals of the district. The winning team of the district will be qualified for state-level competition, which will be held in the ninth district. The winning team of the state will then by awarded with a trophy and certificate by a local celebrity on the last day of the event.
Under its campaign, BSL will be undertaking extensive branding at the tournament, including van campaigns, Radio ads and wall paintings. Besides this, the BKT logo will appear across all hoardings of BSL, which will be mounted across all four states. BKT will also encourage sports enthusiasts and audience to flock towards the stadiums across all states through radio and print advertisements.
