MUMBAI: Outdoor Advertising Awards 2013, which concluded recently, saw DDB MudraMax - Outdoor as the clear winner. The agency once again proved indomitable by bagging eight Golds, five Silvers and four Bronzes and the coveted ‘Campaign of the Year‘ and ‘Innovation of the Year‘ titles.
The Campaign of the Year title was given to Volkswagen‘s campaign titled ‘Post-It‘ and the campaign for Adventure 18 titled ‘Window Washers‘ bagged the Innovation of the Year.
Commenting on this exuberant win, DDB Mudra Group COO Pratap Bose said, "This is the fourth year where we have dominated this award function with a sack full of awards. It‘s a great result for the brave clients that we work with and a great thumbs up for the best Out of Home team in the country."
Listed below is the total number of awards won by DDB MudraMax at OAA 2013:
CATEGORY
|
CAMPAIGN NAME
|
MERIT
|
CAMPAIGN DESIGN OF THE YEAR | STAR - MASTER CHEF | BRONZE |
RETAIL BRANDS | MCDONALDS - SPICE FEST | BRONZE |
FINANCIAL SERVICES | WESTERN UNION - TRANSFERING LOVE | BRONZE |
CLOTHING, FOOTWEAR & ACCESSORIES | PETER ENGLAND - GIVE WATER | BRONZE |
BEST USE OF AMBIENCE MEDIA | NEROLAC - WORLD‘S LARGEST SHADE CARD | SILVER |
FINANCIAL SERVICES | ADITYA BIRLA FINANCIAL SERVICES - AGENT ON TRACK | SILVER |
BEST USE OF TECHNOLOGY | ADITYA BIRLA FINANCIAL SERVICES - AGENT ON TRACK | SILVER |
REAL ESTATE & CONSTRUCTION | BHARTI CEMENT - SAC TRENCH | SILVER |
ALTERNATE MEDIA | COUNTRY INN & SUITES - EARTH HOUR | SILVER |
INNOVATION OF THE YEAR | ADVENTURE 18 - WINDOW WASHERS | GOLD |
INTERNATIONAL | LIPTON - LIPTON DIP & WIN | GOLD |
REAL ESTATE & CONSTRUCTION | NEROLAC - WORLD‘S LARGEST SHADE CARD | GOLD |
CAMPAIGN OF THE YEAR | VOLKSWAGEN - POST IT | GOLD |
PUBLIC & SOCIAL SERVICE | SANCTUARY - KILLING STAPLER | GOLD |
AUTOMOTIVE | VOLKSGWAGEN - POST IT | GOLD |
RETAIL BRANDS | GEEBEES BEVERAGES - COFFEE PEOPLE | GOLD |
TRAVEL & HOSPITALITY | ADVENTURE 18 - WINDOW WASHERS | GOLD |