Mumbai: Eeken by Paragon, the renowned lifestyle brand known for its casual and youthful vibe, is all set to welcome Lord Ganesha in its own unique style this festive season. In a creative and joyous celebration that captures the essence of their brand philosophy, Eeken pays homage to the beloved deity on the sandy shores, drawing inspiration from the carefree spirit of the beach and the brand's ethos of cherishing each day as if it were a weekend.

The visual masterpiece, designed in the sands of a tranquil beach, prominently features the Eeken iconic logo. This artistic endeavour not only showcases the brand's creativity but also reflects its passion for enjoying life to the fullest, even during the most sacred and cherished festivals.

Eeken approach to this celebration is relaxed, and casual, and oozes with youthful exuberance. The brand has chosen to embrace Lord Ganesha's presence with a casual and fun copy that seamlessly aligns with its "weekend every day" philosophy. It's all about bringing the joyful spirit of the Ganpati festival into the Eeken plans for a fun-filled weekend.

This innovative and heartfelt tribute to Lord Ganesha highlights Eeken dedication to blending tradition with contemporary living. It resonates with individuals who appreciate the brand's ethos of making every day feel like a weekend.