New Delhi: Audio and wearable brand Fire-Boltt has roped in Bollywood actor Vicky Kaushal as its brand ambassador. Kaushal will launch the brand’s new smartwatch in the market.

The new smartwatch and the brand ambassador resonate Fire-Boltt’s identity of energy, action, dynamism and fashion as a brand, said the company on Tuesday.

“Fire-Boltt 360 is a perfect companion for young India to track health parameters on the go and also to keep themselves entertained with the in-built games. It gives me pleasure to join hands with a home-grown brand that is about prioritising health with the help of technology,” said Kaushal post the announcement.

Elaborating on the selection of the actor to promote the brand, co-founders, Aayushi Kishore and Arnav Kishore said, “He is an inspirational, visionary, charismatic, rebellious and freedom-seeking personality and every young Indian connects with him at different levels. He is our brand ethos of energy and action personified, and there could be no better occasion to bring him onboard other than the launch of our one-of-its-kind smartwatch 360.”