MUMBAI: RMG Connect, the direct marketing operations of JWT, has developed Connexions - an advanced Oracle-based eCRM tool to be able to offer better, more robust one-on-one communication and business solutions to their clients.
 
 
As part of RMG Connect's pioneering role in direct marketing in the country, this is the first time that such a high-end pan-category eCRM solution has been developed. CRM solutions have always been specific to industry verticals.
 
 
Connexions benefits marketers in several ways. First, the large data warehouse capabilities, the customised data cleansing, de-duplication and data enhancement facilities allow for delivering clean databases to the client and ensure seamless data management capabilities.

 
 
Connexions operates a complete loyalty, redemption and fulfillment management model that ensures delivery of a single-window loyalty management - from designing points based programs allowing fro each customer transaction to be automatically converted to reward points to authorizing and tracking redemption. Connexions, with its state of the art analytical tools, ensures rigorous measurement of campaign effectiveness, the possibility of mid-course correction, and improves the ROI of individual marketing campaigns.

With the help of Connexions, RMG Connect can also manage and deliver customer focused one to one solutions to clients that span communications through new emerging channels such as email, SMS, mobile and web based marketing.

The robustness of Connexions comes from the minute care that has been taken in its implementation with Oracle Consulting. Investments in customising the software and the necessary upgradation of hardware has resulted in a reliable, tested, cutting-edge solution.