MUMBAI: Sennheiser Electronics India, a subsidiary of German audio company Sennheiser GmbH, has appointed social media consulting firm Blogworks to handle its social and digital media marketing strategy and engagement.

Sennheiser managing director Gunjan Srivastava said, "The digital medium will drive our communication and engagement strategy, and in Blogworks we have found a partner who understands the intricacies of this medium, consumer behaviour around the category to deliver our brand promise effectively."

Blogworks CEO Rajesh Lalwani said, "We will be using social media and the digital medium to bring alive the Sennheiser promise of ‘Better Sound = Better Emotions‘ through a surround-sound impact as generated by the coming together of all stakeholders, including consumers, experts, performers."