Mumbai: Home-grown smile makeover service, toothsi has teamed up with actor Arjun Kapoor for their latest campaign on Clear Aligners.

The advertisement, titled 'You're lucky, there's toothsi,' has the actor voicing his agony and displeasure at having to wear the inconvenient metal braces as a youngster, which lead to a bunch of insecurities and self-esteem issues during his growing up years.

Taking an innovative and out-of-box approach, the ad film shows the usually composed actor throwing a fit on the set, even as he goes on to recount how metal retainers made his teenage days agonising, and how it would have been a piece of cake if he had the option of using toothsi’s clear aligners instead.

toothsi is leveraging the campaign to enlighten young Indian customers about how fortunate they are to have the choice of using clear aligners instead of conventional metal braces.

toothsi co-Founder and CEO Dr Arpi Mehta said, “Bracket tightening, wire replacements, and orthodontic appointments aren't something that today's youngsters look forward to. Nevertheless, with the arrival of toothsi's smile makeover, straightening their teeth has gone from a dreaded necessity to a form of self-care. Since the foundation of toothsi, we have worked diligently to eliminate the problems surrounding conventional braces,” he added.