MUMBAI: Madison Media has announced the winning of the Marico Media AOR in a competitive multi-agency pitch. Madison Media will be responsible for all media including digital and will handle the account from 1 April 2019.

Marico has been with Madison Media for 14 years from 2003. Last year, in a pitch supervised by ATK, Madison Media had lost the account. This year the account went again on pitch.

Madison Media and OOH partner and group CEO Vikram Sakhuja said, “We are absolutely delighted to win back the prestigious Marico account. We are confident that we will be their true business partner and substantially contribute to their growth story. We are happy that Marico evaluated our cutting edge digital expertise and found us as the right fit.”

Marico Ltd chief marketing officer Koshy George said, “We look forward to this partnership with Madison Media. The agency brings in an expert team whose creative ideas and approach resonate with our ethos. It is critical to have a team combining creativity, expertise and execution excellence in today’s fragmented media landscape to drive value.”