Mumbai: Jos Alukkas, a prominent retail jewellery group, has unveiled its next film under the ‘One India One Emotion’ series. The ad showcases a wedding scene that brings two distinct cultures together as its central story. The film harmoniously combines Manipuri and South Indian traditions, attire, and ornamentation. Starring Madhavan as the central character of the film, who has already captivated audiences with his portrayal.

The background music, incorporating traditional Manipuri dhol players, further enhances the visual experience.

"Every wedding reflects the rich tapestry of India's diverse culture. This intricate beauty is also echoed in the artistry of Indian jewellery. The ad film portrays the essence of this pround beauty of the country” - stated chairman Jos Alukka.

Keerthy Suresh and Anarkali Marikar collaborated first time for the debut advertisement in the One India One Emotion series.

The film marks the beginning of this year's jewellery season, showcasing new offerings. Jos Alukkas' commercial for the HUID campaign has garnered national attention.