MUMBAI: Reliance Broadcast Network Limited, one of India's largest network has appointed Abraham Thomas as its Chief Executive Officer. As BIG FM looks at charting newer benchmarks with technology-led propositions, platform-agnostic content, incubating audio and video talent, branded content and original music led spikes on digital, the appointment of Abraham Thomas with his complementing ideologies will trigger a swift phase of growth. The industry veteran will leverage his deep insights into the multi-media platforms to drive and sustain the network's vision of being a leading platform-agnostic radio player.
Abraham Thomas comes with more than two decades of experience and has a proven track record of propelling businesses across print, radio, TV and digital to newer heights in India, China and South Asia. Under his leadership, he has built robust organisations and added volume to the business inventories through high performing teams. A multi-faceted media professional turned entrepreneur with One Network Entertainment, he has previously worked with Radio City, RED FM, Indian Express, Sony, Astro Broadcast and MTV.
He has always been extremely passionate about innovation in the audio entertainment space through various means such as content marketing, newer music formats and multi-platform approach.
At BIG FM, he will take forward the mantle of driving meaningful partnerships, enhancing multi-platform reach, brand integrations, developing original content and music led programming and digital campaigns. As a media brand specialist, his association will strengthen the network's core functionality and leadership team with strategic alignment of goals across verticals.
Speaking about his role at BIG FM, Abraham Thomas said, "Audio entertainment is ever evolving and players are bringing formats that are new and engaging to drive listenership and enhance advertiser relationships. BIG FM's programmatic and tech-driven developments paired with content marketing offerings by BIG Thwink, support the objective of pushing more original content and innovative brand integrated campaigns across platforms. In an evolving era where audiences are consuming audio content across multiple platforms, I am excited to join this evolving business and be a part of the successful transformation and growth that lies ahead.
