MUMBAI: Leading multi-system operator (MSO) and Headend-in-the-sky (HITS) platform company IndusInd Media & Communications Limited (IMCL) has partnered with One Take Media Co (OTMC) to launch K-World (Korean Language) first time in India. This will be part of their subscription-based services which are available to all InDigitalCATV subscribers across India.

Korean K-dramas are popular due to the freshness and short length of the dramas. OTMC offers an array of K-dramas and Korean Movies with more than 200 Hours of content dubbed in Hindi.

Currently, One Take Media isalready running 14 services across IMCL’s InDigital and NXT Digital platforms like Hollywood Movies, Bhojpuri films, Bengali, Marathi, Tamil and Telugu movies, kids nursery rhymes, animated movies , animated series ,Celebrity Chef based cooking shows,  Other unique services also include Hollywood and South Indian movies dubbed in Hindi.

The Korean entertainment industry is booming right now. The global audience for Korean music and Korean television is exploding across Asia and is even spreading to Europe and North America. The unique K- World service from OTMC includes popular K-dramas like “Rich Man” “My Littlie baby”, “Melting Hearts”, “King in Love” , “ Sweet Revenge “”Bride of the century”  and many more .

OTMCDirector ShamolyKhera said, “K- world is catching world like a fever .This surge of Korean popularity has been called "Hallyu.--Korean wave” and refers to the way Korean entertainment is spreading around the world”

NK Rouse, COO, IndusInd Media & Communications Ltd. added, “IMCL continues to be the driver in digital innovation and building up our VAS offerings across both our platformsremains an integral partof that evolution. With One Take Media Co, a company with decades of experience in providing VAS solutions – we’re certain that our customers will enjoy this engaging and innovative offering of K-World”