MUMBAI: In a first for the industry, Bhojpuri Cinema has dialled up the festive fervour of Chhath by celebrating Jai Chhath Maiya in London on the banks of the river Thames. 

Featuring eminent personalities from the Bhojpuri entertainment industry like Pawan Singh, Khesari Lal Yadav, Kajal Ragwani, Madhu Sharma, Sehar Afsha, Harshika Punecha, along with celebrated singers and performers of the region, the 90-minute multi-entertainment show has taken the biggest festival of the region to an international level to enthral and regale viewers within the comfort of their homes. 

The festive extravaganza will be telecast on 20 November at 7 pm and 21 November at 10 pm on Bhojpuri Cinema. Divided into nine segments, the programme will incorporate the story behind the festival along with bhajans, devotional performances and storytelling acts based on Chhath festival. In addition to this, Sanjay Mahanand will, as is customary, entertain the audience with his funny songs. 

Enterr10 TV Network MD Manish Singhal said, “With our festive offering of Jai Chhath Maiya, we aim to foster our bond with our viewers and take forward our commitment to present content that resonates with the region’s sentiment. We are excited to bring to our audience something that has never been done before. Jai Chhath Maiya is an important festival for all of us as it will showcase the festive fervour of Indians settled in London. With an intriguing performance line-up, we are sure to keep the audience entertained and also provide information by showcasing acts and performances.” 

Chhath Puja is an ancient religious festival observed by Hindu women in Uttar Pradesh, Bihar and Jharkhand, and is performed around four days and worship the Sun God. The rituals include holy bathing, fasting, and presenting offerings to the rising and setting sun.