Mumbai: CupShup, a full-service agency has promoted Nikshit Patani to the position of VP - growth. He has been associated with CupShup for over five years at different levels.

In his new role, Patani will be reporting to Cupshup co-founder Sourav Kumar and will be accountable for the overall growth of the agency and will be responsible for client relationship, retention programming, planning expansion strategy and more importantly people & process building across the organisation, said the statement.

“We are happy to have Nikshit in this new role. He deserves every bit of it, his passion and enthusiasm were palpable at the first meeting and is still intact till today," said Sourav Kumar. "His vast experience of working across different ecosystems and his agency acumen will bring in better efficiency and add to the creative talent we have in the team.”

Patani joined CupShup in the year 2017 as an operations manager. He rose through the ranks strengthening operations, client servicing and account management.

He has expertise in BTL activations and offline advertising for 100+ brands and worked for industries that include FMCG, BFSI, fintech startups, consumer tech, ed-tech, med-tech and many more.

“I am thankful for Sourav’s trust in my abilities and vision," said Nikshit Patani. "The journey has been phenomenal from an Ops Manager to now VP growth - CupShup has played a key role in my career graph, and I look forward to adding more to their growth as a company.”