Mumbai: The tenth season of Bigg Boss Kannada, aired on Colors Kannada, streamed on Voot, and hosted by Superstar Sudeep Kiccha, has outperformed all expectations, marking a milestone decade for the franchise in Karnataka, with the finale episode breaking all records with an 11.5 ratings, the highest of all seasons. Produced by EndemolShine India, the innovative promotion and positioning of the season paid off, with reality weekly ratings soaring to 7 and 8, the highest for any season of Bigg Boss Kannada. The launch episode itself garnered a 7.1 rating, becoming the second-highest-rated episode in the history of the show. As the season progressed, Bigg Boss Kannada became the number 1 show in Karnataka, leading the 9:30 to 11:00 slot.
Banijay Asia and EndemolShine India founder & group CEO Deepak Dhar expressed his excitement about the season's performance, stating, "Bigg Boss Kannada Season 10 has been a remarkable journey, not just for us but for the entire Kannada-speaking audience. Celebrating a decade of Bigg Boss in Karnataka, we aimed to make this season extraordinary with 'Happy Bigg Boss,' and the response has been overwhelming. We are proud to lead the entertainment slot in Karnataka, and this success reinforces our commitment to delivering high-quality, engaging content, year after year."
This season was introduced as ‘Happy Bigg Boss’, transforming the show into a 100-day festival for Karnataka. The innovative launch strategy involved 100 dedicated Bigg Boss fans using live voting pads on stage, rating contestants, and thus, determining team divisions and immediate eliminations right from the start. This unique approach, along with engaging weekly tasks and creative content, kept the audiences truly engaged.
Bigg Boss, an adaptation of Big Brother, continues to be a global entertainment phenomenon, airing in over 45 territories annually. In India, the franchise extends across multiple languages and geographies, including Hindi, Telugu, Tamil, Kannada, and Malayalam, showcasing the wide appeal and versatility of the format.
