NEW DELHI: All satellite television and private FM channels have been asked by the government to give adequate publicity to 'Mission Indradhanush' launched to expand immunisation coverage to all children across India.
The broadcasters have been asked by the ministry of information and broadcasting to give publicity in a befitting manner pro bono as part of their corporate social responsibility activities, keeping in view the significance and meaningfulness of this cause.
All private satellite TV channels have also been asked to give adequate publicity to the Goods and Services Tax which became effective on 1 July 2017. The ministry has put on its website some scrolls that can be run by the TV channels.
The Indradhanush Mission is aimed at children who are either unvaccinated, or are partially vaccinated against seven vaccine preventable diseases which include diphtheria, whooping cough, tetanus, polio, tuberculosis, measles and hepatitis B.
The Ministry notes that the electronic media has always been in the forefront to carry such message as “it is a powerful tool to reach out to the people across the country.”
“ln order to make this mission a success, it has been felt that support, assistance and contribution of private TV channels and FM radio channels will be of immense use,” the Ministry has said.
The notes by Amit Katoch who is director (broadcasting) in the Information and Broadcasting Ministry has said the GST Cell is organising a GST Awareness campaign named ‘Manthan’ and has suggested some scrolls that should be run.
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