Mumbai: Youth entertainment channel MTV has announced the second season of "MTV Supermodel of the Year" (SOTY) with a new promo. Starting 22 August, the show will be aired every Sunday evening at 7 p.m.
The second season is based on insights from MTV Youth Study 2021, according to which, 75 per cent of the respondents believe that the best-dressed people are those who are comfortable with what they are wearing, and 78 per cent of them agree that they don’t have to look beautiful always. Tapping into these cues, the theme of the second edition is decided as ‘Unapologetically You’.
The show has a three-judge panel of Malaika Arora, Milind Soman and Anusha Dandekar who will engage models through a litmus test of style, sass and intent to push boundaries. This edition will also showcase young and innovative designers Bloni, Vaishali S, Verandah, Esse, Melodrama, Papa Don’t Preach, Abhishek studio and Virsheté. Among the contestants are a cop, a national-level boxer, biker, state-level sprinter, a hockey player, a transwoman, and fashion enthusiasts. Designer Akhil Nagpal’s ethical and sustainable fashion ramp walk will be another highlight of the show, said the channel in a statement.
“We are delighted to present another edition of our iconic property - MTV Supermodel of the Year,” stated Viacom18 Media, business head – youth, music and English entertainment, Anshul Ailawadi. “The show is a celebration of every model's unique identity, even as we test the boundaries of what the word 'model' itself means. Today's young Indians are completely at ease in their skin as they go about being their unabashed selves. SOTY offers them the perfect canvas to do just that.”
The show is co-powered by Olay Retinol, Vanesa Body Deo, Magic Moments Music Studio, and fashion partner FNGR along with Marico Ltd's Livon as the title sponsor.
Speaking on this association, Marico Ltd, CMO, Koshy George said, "Livon serum embodies the values that the young, aspirational, and always an on-the-go girl of today seeks to inculcate in her quest to achieve new heights while looking fabulous, anytime, anywhere. The Livon Girl’s vivaciousness and vibrancy are only surpassed by her confidence because she is always ready, dressed up for the job at hand, and equipped with instant salon finish hair to steal the spotlight. The Livon serum solution neatly resonates with the format of MTV's iconic show Super Model of the Year, which is all about giving a platform to young girls where they can be unapologetically themselves: ever-ready and bursting with confidence."
