MUMBAI: Music Broadcast Private Ltd promoted Radio City has adopted to a common frequency 91.1, which becomes effective from tomorrow (27 October).

Among all the stations that Music Broadcast operates, it is only Radio City Jaipur that has been broadcasting on the 91.1 frequency since its launch. Besides Jaipur, Radio City operates in Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Lucknow.

Radio City, which launched its radio operations on different frequency in Mumbai 91 FM, Delhi 91 FM, Hyderabad 106.4 FM, Bangalore 91 FM, Lucknow 104.8 FM and Chennai 105.8 FM, will all shift on 91.1 FM, according to a press statement. 

With its shift of frequency, Radio City will be unveiling some new shows, interviews, contests and prizes.

As part of the big activation idea, Radio City 91.1 FM has planned a host of on-air and on-ground activities at happening malls across the city like Landmark and Lifestyle, across multiplexes like PVR and several hip hangouts. 

Radio City will launch Get lucky contest from 27 October up till 29 October. The contest will see five lucky listeners winning a Philips DVD every day across all stations and 1 lucky listener will walk away with a Philips Home Theatre. The contest gala will continue through the week with listeners winning goodies in all shows.

According to Radio City marketing head Rana Barua, "Even as we change our frequency to 91.1 FM, we will have a better offering for our listeners with more stars, more innovative shows more music, and more prizes. We will continue to redefine the programming limits in order to sustain our musical expertise and our leadership position."