New Delhi: Colors Bangla is all set to telecast the fourth edition of the Joy Filmfare Awards Bangla 2020 on the channel at 6 pm on 9 May. The event will also be simulcasted live on Filmfare’s Facebook page.
The star-studded awards ceremony was held at The Westin, Kolkata on 3 March, and was filled with glitz and panache as popular names from the Bengali film industry walked the red carpet. A host of celebrities including Anirban Bhattacharya, Aparajita Adhya, Kharaj Mukherjee, Madhumita Sarcar, and Ash King attended the event.
“We are proud to have hosted an award ceremony that matches up to the sheer grandeur of the Bengali Film Industry that continues to make waves every passing year,” said Worldwide Media CEO Deepak Lamba, highlighting that Bengali movies have made their mark in the world of cinema through cults films and classics which have been recognised globally. “From Ray’s masterpieces to some amazing contemporary narratives by the current generation of filmmakers and artists, this film industry has proven its credibility year after year. And it's a great feeling to bring back the coveted black lady to honour such brilliant performances and work produced by this talented bunch,” he added.
Apart from several celebrity performances, the telecast will include exclusive video-on-demand engaging content including the red-carpet action and behind-the-stage fun performance rehearsals.
Speaking on the long-term association with Filmfare, Colors Bangla business head Sagnik Ghosh said, “Colors Bangla enjoys the reputation of being home to the best of entertainment, visual extravaganza and as a channel, we continue to entertain our audiences through various programs. Filmfare Awards Bangla 2020 has the iconic pedigree of Filmfare and we are proud to be associated with it as the Broadcast partner of choice. This year has been hit badly by Covid and we are happy to bring in some fun and enjoyment for the audiences.”
Joy Personal Care was the title sponsor of the fourth edition of Joy Filmfare Awards Bangla 2020. The event was powered by Shyam Steel TMT REBAR, in association with Berger Silk BreatheEasy and Vimal Elaichi. Facebook and Instagram were the global digital partners and Colors Bangla was the exclusive telecast partner.
