Mumbai: Riding on the success of two of its prime-time shows, the 24 hours’ general entertainment channel (GEC) Dangal TV has entered 2022 on a high. The channel has now announced a slew of new launches that will be premiered in the coming weeks.
Apart from its growing fandom across the rural areas, the channel has also extended its viewership in the urban segment with two of its popular shows, ‘Rakshabandhan… Rasal Apne Bhai Ki Dhaal’ and ‘Nath Zevar Ya Zanjeer’.
Launched in July 2021, ‘Rakshabandhan… Rasal Apne Bhai Ki Dhaal’ is an opening prime time show that is running in its seventh month. Based in Rajasthan, the story of a strong bond between two siblings as they navigate through various setbacks in life, has struck a chord with the masses. The show stars Nishant Malkani and Nyra Banerjee in the lead and has taken to finding its place amongst the top shows on Indian Television.
Another show that connected with the audience is ‘Nath- Zevar Ya Zanjeer’. Launched in August 2021, the show got moved from a 10 pm slot to 8pm slot owing to its popularity. Starring Arjit Taneja, Chahat Pandey and Vaibhavi Kapoor among others, Nath revolves around the story of a progressive girl who takes on an age-old practice to dissolve caste and class boundaries in its utopian pursuit. A take that has found great rapport with its core audience.
Dangal TV MD Manish Singhal said, "We at Dangal TV are delighted by the success we have found with both these shows, though it doesn’t really surprise us. We have a great connection with the masses and know the kind of content that keeps them engaged. Our social dramas are rooted in deep societal understanding and offer a progressive modern take on issues close to heart. We are working on many more original shows that will build on our success story in 2022."
Amongst the array of new shows, another newly launched show ‘Mann Sundar’ that captures the struggles of a dark-skinned girl Ruchita has resonated with audiences and gained mass popularity. Starting the year with a bang, and hitting the marquee soon is show ‘Rang Jaun Tere Rang Mein’ that was first aired on 3 January - a social drama, deep-rooted in the tradition of marriage.
