Casbaa to hold forum on Thailand's TV industry

Submitted by ITV Production on May 15, 2013
indiantelevision.com Team

MUMBAI: Casbaa returns to Thailand to host a forum examining the multichannel TV industry in the country with Thailand in View 2013. It takes place on 30 May 2013.

Casbaa CEO Christopher Slaughter said, "We are turning the spotlight again on the vibrant multichannel TV market in Thailand. With a thriving broadcasting industry brimming with opportunity and possibilities, Thailand is an emerging market with a promising future and this forum will explore the potential and examine the pitfalls of broadcasting in the country."

With over 22 million TV households in Thailand, multichannel TV?s 65 per cent household penetration translates into 14.3 million households or 45 million people (source Nielsen). Cable and satellite TV penetration has tripled over the last three years, due in part, to the government?s decision to allow advertising on pay-TV and local cable and falling satellite dish prices.

In the news, the ongoing English Premier League rights negotiations, digital terrestrial TV broadcasting licensing and the ongoing battle with the NBTC?s "must-carry" rule over sporting events have dominated the headlines recently.

Panels at the forum will include:

  • The Neighborhood is Getting Crowded -- Digital Terrestrial Licensing and its effects on the CabSat Ecosystem
  • It?s about the Money, Money, Money -- Advertising on CabSat TV in Thailand
  • Meeting Diverse Demands -- New Content for Thailand
  • Driving Take-Up of CabSat Platforms in Thailand - Is Football Really the Key?
  • Thailand?s New Regulatory Framework - Is it Promoting Growth?
  • The Times They Are A-Changing.....and People Watch TV Differently

Guests at this year?s forum include National Broadcasting and Telecommunications Commission broadcasting committee vice chairman Dr. Natee Sukonrat, True Visions executive vice chairman Sompan Charumilinda, Mindshare MD Nilufar Fowler, Turner International Asia Pacific executive director, regional entertainment ad sales Nadia Hwang, Nation Broadcasting president Adisak Limprungpatanakij, Chelsea Football Club MD Asia-Pacific Adrian New.

In conjunction with the Forum, Casbaa will also be releasing an updated Thailand in View country report with the most up-to-date information on Thailand?s pay-TV market and containing TV industry data and regulatory information.