MUMBAI: Life OK has launched a new show and extended the airing time of two its existing programmes as it seeks to strengthen its 9-10 pm weekday slot.

The channel has launched a new fiction show titled ?Junoon- Aisi Nafrat, Toh Kaisa Ishq? that airs Monday to Friday at 9.30 pm. This has replaced ?Main Lakshmi Tere Aangan Ki? that has gone off-air.

Life OK has extended the programme timing for two of its shows to 45 minutes. It will now air ?Mahadev? from 8 pm-8.45 pm while ?Amrit Manthan? will be telecast from 8.45 pm-9.30 pm till 16 November.

The channel used to air ?Alaxmi Hamari Super Bahu? at 9 pm which has been shifted to weekend slot and airs on Saturday and Sunday at 7 pm.

Life OK business head Ajit Thakur said, "We got good response for the mahaepisode of ?Mahadev? which used to air once a month. Hence we decided to extend the programming time of the show. Amrit Manthan too has a high point in the show. Our 8-9 pm and 10-11.30 pm slots were strong but 9-10 pm slot was not, where we were showing ?Main Lakshmi?? This has gone off-air. So we thought it is a great time to revamp the programming by launching a new show and making changes in airing time of existing shows. This is festive season and in order to give our viewers more of what they like, we have revamped our programming."

After ?Main Lakshmi?? went off-air and ?Alaxmi?? was moved to weekend, Life OK used to air the repeat of ?Hindustan Ke Hunarbaaz? from 9 pm to 10 pm. The show?s original airing is at 7 pm.

Building weekends, the channel has extended its franchise ?Savadhan India? with a region specific focus. The show deals with real-life crimes stories on murder, kidnapping, domestic violence, fraud, robbery, forgery, rape and sexual assault.

The channel will air ?Savadhan- India Fight Back? from Monday to Friday at 10.30 pm. Now it will air region specific episodes focusing on Mumbai, Delhi and UP on Saturday and Sunday at 10 pm. The content of these region specific episodes will be picked from that particular region. The show will have different hosts for these three regions.

The channel is soon launching a show on nationwide terror attack titled ?2612?. Produced by Sphere Origins, the show is a tale of a young, resilient kindergarten teacher Rashmi Bhargav who finds herself at the centre of a terror plot more satanic than 26/11, a plot known as 2612. ?2612? will show how the incident changes her life.

"2612 is about the largest ever terror plots against India. The story is based around the fact that a common man can fight back. It will show how regular Indians will rise to fight back terrorism," Thakur added.

For the record, ?Junoon- Aisi Nafrat, Toh Kaisa Ishq? traces the journey of the city bred Meera and the rustic and rugged son of the soil Prithvi. They are two people who were imperfect for each other but nevertheless fall in love.

MUMBAI: Life OK is all set to launch a new reality show that intends to find the hidden talent in children across India.

Titled ‘Hindustan ke Hunarbaaz‘, the show runs the tagline ? ‘Harr Bacha Hai Khaas‘.

Starting 22 October, it will air Monday to Friday at 7 pm and 9 pm.

Bollywood actor Sonali Bendre and choreographer Terence Lewis will feature as ‘Cool Gurus‘ on the show.

According to the channel, the show will be guided by a ‘No-Competition, No-Tears‘ principle. It will act as a ready platform for all the participating children to harness their "special" skills in a format that‘s devoid of any performance pressure.

Participating children will showcase their talent without any inhibitions of being judged, bringing out the best in them and making each and every one a winner in a unique way. Bendre and Lewis will encourage these kids and mentor them throughout.

Life OK general manager Ajit Thakur said, "Hindustan ke Hunarbaaz is a first-of-its kind show that doesn‘t promote the idea of competitiveness among children but instead hones their skills. This show is a natural extension of Life OK‘s mantra that promotes striving for more but without ignoring the pleasures of everyday life. We‘re confident that the audience will continue to appreciate our efforts in providing a wholesome entertainment experience."

MUMBAI: Life OK is attempting to do something bigger now. As the channel will complete its one year of launch in two months, it is gearing up to launch a new offering on the occasion of Dussehra-Diwali.

Life OK is coming up with a musical/dance drama on Lord Ram and his life titled ?Ram Leela?.

The special five episodic series will air every Sunday at 8 pm starting from 21 October to 18 November.

According to the channel, this will be the first time that there will be a television show that will have everyone related to Bollywood working on it, be it the star cast that includes Rajneesh Duggal (as Ram), Richa (as Sita) or the music composer Anu Malik or the lyricist Swanand Kirikire. The channel has roped in Ajay Devgn as the narrator of the show.

Life OK business head Ajit Thakur said, ?For us, it was a very natural thing to come up with something like this. Life OK has always talked about stories where there is relevance to today where one can learn something. In the period between Dussehra and Diwali, Ram?s story is something that every Hindu talks about. So we wanted to tell them Ram?s story and we have packaged it in a way which is very ?life ok?. There are 21 songs that we have created in five episodes. It will have lot more entertainment and it is on a different scale."

Thakur feels that the biggest marketing of the show is to get Devgn on board to present the show. The show is being promoted heavily including across 50 channels outside Star Network.

The print campaign will roll out on the day of launch across newspapers. Since it is a musical show, the channel also plans to tie up with radio channels to promote the show.

The channel has roped in Emami, Lux and Cycle Agarbattis as associate sponsors while it is still talking to brands for presenting sponsorship.