MUMBAI: British public broadcaster BBC?s commercial arm BBC Worldwide is to launch a premium BBC channel on Foxtel in Australia as an ad free medium to focus on British drama and comedy.

This new multi-platform deal will attempt to be as close to the transmission in United Kingdom as possible.

This is a key move in the BBC?s global strategy to build its brand in markets outside the UK. The Foxtel platform offers an opportunity for the BBC to create a direct relationship with Australian audiences.

Launching as part of the Foxtel Drama and Lifestyle package in mid 2014, the channel will feature quality first-run programming from the BBC and other great British producers, which will not be available on terrestrial television for at least 12 months.

One title already confirmed for the launch is the spectacular 10-part drama series ?The Musketeers?, which is Adrian Hodges? fresh and contemporary take on Alexandre Dumas? characters from the novel ?The Three Musketeers?.

The deal will also see the four existing BBC channels ? UKTV, BBC Knowledge, CBeebies and BBC World News ? continuing on the Foxtel platform.

All five channels will be available on Foxtel GO and the premiere channel will be available in high definition, alongside UKTV and BBC Knowledge. Extensive BBC content will be available on demand at no extra charge and subscribers to the channels will be able to go back in time using the Foxtel EPG to watch or record programmes they have missed.

In addition, the deal offers Foxtel a first-look at all BBC Worldwide Lifestyle programming. This content will also be available on Foxtel Go and on demand and using the EPG catch up functionality.

BBC Worldwide Australasia MD Jon Penn said, ?This deal represents a strategic opportunity for BBC Worldwide to further expand our opportunities to showcase outstanding British creativity in Australia. We have a strong relationship with Foxtel and their viewers through our existing four channels, and were delighted to be given the chance to launch a premium channel that could offer the best BBC and British premiere television shortly after UK transmission. We are confident that we will also continue to have productive relationships with our other valued partners in the FTA, STV and digital markets.?

Foxtel CEO Richard Freudenstein said, ?The BBC is one of the great television brands: its content across so many genres is loved and admired by millions of viewers all over the world. By strengthening our relationship with the BBC we will greatly enhance the viewing experience we offer our subscribers, with even more high quality content that can only be seen on the Foxtel platform and which we show as soon as possible after its original broadcast. Plus we offer the superior quality of high definition and the fantastic convenience of Foxtel Go.?