• Star Plus to air 'Kaali-Ek Punar Avataar' from 3 Dec

    Submitted by ITV Production on Nov 29, 2012
    indiantelevision.com Team

    MUMBAI: Star Plus has experimented with different kind of formats with shows like Sach Ka Saamna, Aap Ki Kachehri, Veera, Satyamev Jayate, Laakhon Mein Ek and Kaali?Ek Agnipariksha.

    The channel is now launching a new show titled ?Kaali-Ek Punar Avtaar? on 3 December. Produced by Shakuntalam Telefilms, the new show is another crime based serial of the channel after similar sounding ?Kaali?Ek Agnipariksha? and ?Arjun?.

    While ?Kaali?Ek Agnipariksha? was aimed at increasing social awareness about the growing number of cases of sexual crimes against women, ?Kaali- Ek Punar Avatar? is based on the Nitish Katara murder case, where one will see how a mother fights and struggles to get justice for her son.

    ?Kaali- Ek Punar Avatar? will air from Monday to Friday at 8 pm and is replacing ?Iss Pyaar Ko Kya Naam Doon? which is going off-air.

    The show will compete with slot leader ?Balika Vadhu? (Colors), ?Anaamika? (Sony Entertainment Television) and ?Rab Se Sohna Isshq? (Zee TV).

    For the record ?Kaali?Ek Agnipariksha? had aired from 13 September 2010 - 18 March 2011.

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  • Sach Ka Saamna launches campaign against corruption

    Submitted by ITV Production on Dec 19, 2011
    indiantelevision.com Team

    NEW DELHI: Sach Ka Saamna, the format non-fiction show which is back for its second session on the newly launched general entertainment channel ‘Life OK‘ has initiated a campaign in to popularise its theme ‘Bhrastachaar ke khilaaf‘ (against corruption).

    The campaign began with a unique engagement programme with students of Sri Ram College of Commerce of Delhi University taking a pledge to root out corruption via a special signature campaign.

    Life OK head- content strategy Gaurav Banerji, show host Rajeev Khandelwal and singer Kailash Kher were present on the occasion. The interaction comprised a street play followed by a live debate and Kher‘s soulful rendition of the anthem of Sach Ka Saamna.
     
    Banerji said, "Each one of us can bring about change and we strongly believe Sach Ka Saamna will take a lead in this change. "Ab Hogi Sach ki Nayi Shuruaat" and the unique signature campaign across the campuses is an honest attempt from our end to engage with the youth of our country and make them aware that they need to lead the change and be the change agents."

    Khandelwal added, "There is a clear indication that there is a burning need among the young and old India alike for accountability at all levels and a corruption free future. Sach Ka Saamna will show our esteemed viewers the unfortunate ground reality of deep rooted corruption in our country."

    The first leg of this initiative took place in Delhi and will be followed by a road show in Aligarh and Mumbai. At the culmination of this initiative in Mumbai, Sach ka Saamna will reveal the number of pledges given by students to root out corruption.

    Sach Ka Saamna will also have multiple touch points for viewers to participate. ‘Sach Ki Call‘ will allow inspired viewers to call into the show and make their confessions, which will be aired subsequently on the show. There will also be a question of the day, ‘Ek Sach‘ which people from across the country can answer via social media, SMS or radio.

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    Sach Ka Saamna
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